Bermuda Seeks Affluent Black American Tourists

Article (The Royal Gazette, Bermuda)

Bermuda's tourism department is targeting affluent black Americans to capture another niche market, selected a black American marketing firm to assist its efforts. We recently posted an article about Barbados' efforts to attract black American tourists. Bermuda is late to the party, given that several other countries have had such efforts underway for some time but we welcome the hospitality.