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| Buppies in Soweto, South Africa |
Did you know that South Africa is the world's seventh-largest wine-producing country? From Voice of America: "As South Africa's wine industry matures,
[upscale winemaker Natalee] Botha says wineries are looking to expand their customer base, trotting
out new labels that will appeal to a broader cross-section of the
country. 'The whole idea is that I want everyone to drink wine. I want everyone
to perceive wine as something cool. I do not want people to find wine
intimidating,' she said."
More about South Africa's wine market: "The general consensus among winemakers is that South Africa's growing
black middle class is a market that has been ignored. But that has been
changing. South Africa's population is 79 percent black, but among wine consumers,
that number has been much lower. According to the All Media and
Products Survey in 2006, 53 percent of the country's wine drinkers were
black. In 2010, that had grown to 63 percent."
