|Buppies in Soweto, South Africa|
More about South Africa's wine market: "The general consensus among winemakers is that South Africa's growing black middle class is a market that has been ignored. But that has been changing. South Africa's population is 79 percent black, but among wine consumers, that number has been much lower. According to the All Media and Products Survey in 2006, 53 percent of the country's wine drinkers were black. In 2010, that had grown to 63 percent."