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More: "The BTNC program consists of a news channel geared towards the African-American demographic. Its programming targets a high-growth and loyal consumer who is bombarded with news about sports, crime and entertainment. The program’s mission is to provide intelligent programming that is informative, educational, inspiring and empowering for its African-American audience, according to the company’s business plan. Watts said his colleagues have had their eyes on the SJGC for many reasons. 'The people involved in the network know of the university and the human resources, as well as the students at the School of Journalism here, would be very beneficial to a news channel,' he said. Watts said 80 percent, or $4 million, has already been funded for the program. The goal of the collaboration between the BTNC program and FAMU would be to benefit students’ educational experience, as well as to contribute to the delivery of important news to the African-American community."
