|Mia Love to Rep. Matheson: "I'm coming after you again!"|
The article continues: "Love is reaching out to donors now, some 20 months before the election, and putting in place a campaign team far earlier than last cycle. Love didn’t formally enter the wide, 4th District Republican field until January 2012. She shocked Republicans by emerging from the April state party convention with the nomination in hand. 'Getting that message out takes a lot of effort, a lot of funds, so we want to make sure that we are defining ourselves before the opposition does,' Love said."
More: "While Love held Matheson to under 50 percent, she underperformed compared to Mitt Romney, who was wildly popular in Utah, by nearly 20 points on the ticket. Some Republican strategists criticized her ads and poorly run campaign, while Matheson credited his established brand and own strong campaign team. With Hansen on board, Love believes she has now assembled the best possible team."